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Melanie Herschorn & Iris Goldfeder

Story that Sells: Turn Your Brand Narrative into a Scalable, Revenue-Driving Asset

So much marketing feels templated or off-brand. That’s because every business needs to take the time to rewrite the story your audience is hearing, annually.

In this hands-on workshop, you’ll uncover the hidden narrative driving your business and transform it into a clear, magnetic message your team or AI can use to create content that connects and converts. And, you need to learn how to use AI as a mirror of the business, and we need to use it as a resource, not a replacement for great messaging.

You’ll build an authentic, polished brand story, a ready-to-use content asset, and a repeatable framework to scale your marketing without burning out.

Shayla Boyd-Gill & Shannon Hernandez

Break the Bottleneck: Redesign Your Roles and Systems to Free Up Capacity & Scale with Ease

 Many high-achieving women business owners hit growth ceilings and feel maxed out on time and energy while trying to scale because their business still relies on personal willpower instead of streamlined systems, clear delegation, and a redefined CEO role. This session combines strategic thinking and operational clarity to help you move out of the bottleneck and into your rightful seat as the visionary leader—one who leads with intention, not exhaustion.

You’ll develop a clear plan to redesign your role, identify your company’s top two strategic growth opportunities, and implement a plug-and-play tool to assess which systems you truly need to scale. This workshop is for CEOs ready to reclaim their energy, scale with aligned support, and lead a company that grows without being fully dependent on them.

Amber Swenor and Renée Hughes

Refine Your Business Model & Money Flow to Match Your Next Evolution

You’ve built a successful business, but suddenly it feels like it’s running you. Your offers, clients, or business model may no longer reflect the woman you’ve become. In this session, Amber and Renee will help you identify what needs to shift so your business aligns with your current values, strengths, and season of life.

Whether you’re solo or leading a team, you’ll gain clarity on how to evolve your role, offerings, pricing, and delivery to reflect where you're headed, not where you’ve been.

Next, we’ll ground those big pivots in practical financial tools that calm your nervous system and rebuild trust in your cash flow. If you're profitable on paper but stuck in survival mode, this session will speak directly to you. Renee will guide you through turning overwhelm and shame into structure and peace using systems that feel supportive instead of stressful.

You’ll walk away knowing what to change and how to fund it, with both your nervous system and your bank account breathing easier. 

Rhino Julie Johnston and Ellen Melko Moore

Multiply Your Money-Makers: Activate Your Team’s Daily Revenue Drivers

When your business growth still relies heavily on you, it's easy to feel overwhelmed, or have difficulty delegating, especially when your team wants to help but isn't sure how or where to focus. In this session, Julie will help you identify the most profitable, high-leverage activities your team can execute in just 15 minutes a day to keep your pipeline active and revenue growing. Through instruction and mastermind-style collaboration, you'll map, assign, and operationalize your team's Daily Money-Making Activities, including messaging context, content delegation, and a tactical framework everyone can use immediately.

The most effective messaging for 2026 requires unlearning outdated "best practices" from the 2015-2025 marketing era and moving beyond total reliance on AI tools like Chat, Claude, or Gemini. Instead, Ellen will demonstrate how to focus on understanding "the conversation happening in your clients' heads" and share successful templates you can customize for your Most Lucrative Client or Audience. You'll walk out with a revenue-driving plan, complete with messaging and a tactical framework your team can implement immediately, ensuring your business can grow without everything resting solely on your shoulders.