Wisconsin Happier Hour
Spring into Sales â A No-Fluff, No-BS Sales Sprint!
THE ROOM where 6, 7 & 8-figure women leaders gather to scale brilliantly, collaborate fearlessly, and redefine successâwith ease, joy, and radically brilliant, supportive relationships that fuel both business and life.
WHEN?
Weds, May 21, 2025
3:00 pm - 5:00 pm CST
WHERE?
Serendipity Labs, Madison, WI
TICKETSÂ
A Special Dames Happier Hour Event

The Universal Truth About Sales
Like it or not, weâre all in sales.
đ You pitch ideas to your boss.
đ You rally your team around a new initiative.
đ You offer solutions to customers and clients.
But sales doesnât have to feel like âselling.â
What if it could feel effortlessâlike a natural conversation where the right people say YES without hesitation?
Thatâs exactly what weâre diving into at Spring into Sales, a Dames Happier Hour event where weâre not just talking about salesâweâre making it happen. This high-energy, action-driven session will show you how to sell without sleaze, pressure, or second-guessing yourself.
What to Expect from This Event
&Â The DamesÂź at Large:
- Women at the top of six and seven, and eight-figure businesses, corporations, and nonprofits redefining success on their own terms.
-  Meaningful, high-value exchanges. Relationships built on trust, mutual support, and holistic reciprocity.
- Zero pitching or superficial networking - no mindless business card swapping, but meaningful, high-value exchanges.
- Discover how The Dames' global incubator membership can elevate your business while honoring your whole self.


Your Wisconsin Chapter President
Amber Swenor...
When you're evolving into the a more aligned iteration of yourself, it requires bringing your identity along with your strategy. Enter: Amber Swenorâtransformational coach meets business strategist, here to guide conscious, visionary leaders into their next level of soul alignment and brand expansion.
Amber is the founder of Soul Seed Strategy, a consulting, coaching, and transformation firm dedicated to supporting the rise of conscious, purpose-driven leaders and teams. She helps them clarify their vision, build confident leadership, and create aligned brand growth strategies.
Services include 1:1 coaching and consulting, group containers for personal evolution with ongoing business coaching, speaking, retreats and team leadership and culture development.
A global speaker, certified transformational coach, and Wall Street Journal bestselling author of Unleashed: A Been there Rocked that Guide to Radical Authenticity, Amber empowers leaders to fully step into their purpose. When sheâs not strategizing with clients, youâll find her rocking on stage with her band, Morningstar.
Protecting Your Genius: Protecting and Profiting from Your Creative Work
Join us on May Wed May 21: 3-5pm at Serendipity Labs
Protecting Your Genius: Protecting and Profiting from Your Creative Work
Ever had someone COPY your written work, design or logo, and wondered what to do?
Ever been inspired by another brand and questioned whether using that inspiration would cross a legal line?
Do you have a blog you love and wonder if you can turn it into a bookâand how to protect it first?
Weâll be diving into these questions and more, covering all the ins and outs about Protecting Your Creative Expression!
Dames of Wisconsin member and experienced attorney, Erin Ogden, will lead us through a focused session and open Q&A to help you understand what it really means to protect and profit from your intellectual property.
And as always, weâll have plenty of time for networking and meaningful connection with fellow powerhouse women.
This session is for you if youâve ever:
- Created a signature framework or method
- Are building a business you may want to sell someday
- Designed a logo or brand identity
- Written content thatâs been shared or reposted
- Built a course, program, or product from your own ideas
You'll walk away knowing how to protect what youâve builtâand how to position it for profit.
In this interactive session, youâll learn:
- Copyrights, trademarks, and intellectual property 101
- How to protect your brand, name, and creations in a digital world
- When to trademark
- Contracts for creatives: licensing, usage rights, and royalties
- When to bring in an attorneyâand what legal safeguards to have in place
This is about protecting your geniusâand owning your power.
Join us in THE ROOMâwhere 6-, 7-, and 8-figure women leaders gather to scale brilliantly, collaborate fearlessly, and redefine success with ease, joy, and radically supportive relationships that fuel both business and life.
Come curious, leave empowered.
Join Us as a Guest!Â
WHEN?
Weds, May 21, 2025
3:00 pm - 5:00 pm CST
WHERE?
Serendipity Labs, Madison, WI
TICKETSÂ
Come for the insights. Stay for the connections. Leave with momentum. See you there! đ
Want to attend for free? Become a member of The Dames today - apply now.