Member Login

Wisconsin Happier Hour

Spring into Sales – A No-Fluff, No-BS Sales Sprint!

THE ROOM where 6, 7 & 8-figure women leaders gather to scale brilliantly, collaborate fearlessly, and redefine success—with ease, joy, and radically brilliant, supportive relationships that fuel both business and life.

WHEN?

Weds, May 21, 2025

3:00 pm - 5:00 pm CST

WHERE?

Serendipity Labs, Madison, WI

TICKETS 
Members: Free
Guest Tickets: $25
Register to Attend!

A Special Dames Happier Hour Event

The Universal Truth About Sales

Like it or not, we’re all in sales.
👉 You pitch ideas to your boss.
👉 You rally your team around a new initiative.
👉 You offer solutions to customers and clients.

But sales doesn’t have to feel like “selling.”
What if it could feel effortless—like a natural conversation where the right people say YES without hesitation?

That’s exactly what we’re diving into at Spring into Sales, a Dames Happier Hour event where we’re not just talking about sales—we’re making it happen. This high-energy, action-driven session will show you how to sell without sleaze, pressure, or second-guessing yourself.

What to Expect from This Event
& The DamesŸ at Large:

  • Women at the top of six and seven, and eight-figure businesses, corporations, and nonprofits redefining success on their own terms.
  •  Meaningful, high-value exchanges. Relationships built on trust, mutual support, and holistic reciprocity.
  • Zero pitching or superficial networking - no mindless business card swapping, but meaningful, high-value exchanges.
  • Discover how The Dames' global incubator membership can elevate your business while honoring your whole self.

Your Wisconsin Chapter President

Amber Swenor...

When you're evolving into the a more aligned iteration of yourself, it requires bringing your identity along with your strategy. Enter: Amber Swenor—transformational coach meets business strategist, here to guide conscious, visionary leaders into their next level of soul alignment and brand expansion.

Amber is the founder of Soul Seed Strategy, a consulting, coaching, and transformation firm dedicated to supporting the rise of conscious, purpose-driven leaders and teams. She helps them clarify their vision, build confident leadership, and create aligned brand growth strategies.

Services include 1:1 coaching and consulting, group containers for personal evolution with ongoing business coaching, speaking, retreats and team leadership and culture development.

A global speaker, certified transformational coach, and Wall Street Journal bestselling author of Unleashed: A Been there Rocked that Guide to Radical Authenticity, Amber empowers leaders to fully step into their purpose. When she’s not strategizing with clients, you’ll find her rocking on stage with her band, Morningstar.

Protecting Your Genius: Protecting and Profiting from Your Creative Work

Join us on May Wed May 21: 3-5pm at Serendipity Labs

Protecting Your Genius: Protecting and Profiting from Your Creative Work

Ever had someone COPY your written work, design or logo, and wondered what to do?
Ever been inspired by another brand and questioned whether using that inspiration would cross a legal line?
Do you have a blog you love and wonder if you can turn it into a book—and how to protect it first?
We’ll be diving into these questions and more, covering all the ins and outs about Protecting Your Creative Expression!

Dames of Wisconsin member and experienced attorney, Erin Ogden, will lead us through a focused session and open Q&A to help you understand what it really means to protect and profit from your intellectual property.
And as always, we’ll have plenty of time for networking and meaningful connection with fellow powerhouse women.

This session is for you if you’ve ever:

  • Created a signature framework or method
  • Are building a business you may want to sell someday
  • Designed a logo or brand identity
  • Written content that’s been shared or reposted
  • Built a course, program, or product from your own ideas

You'll walk away knowing how to protect what you’ve built—and how to position it for profit.

In this interactive session, you’ll learn:

  • Copyrights, trademarks, and intellectual property 101
  • How to protect your brand, name, and creations in a digital world
  • When to trademark
  • Contracts for creatives: licensing, usage rights, and royalties
  • When to bring in an attorney—and what legal safeguards to have in place

This is about protecting your genius—and owning your power.
Join us in THE ROOM—where 6-, 7-, and 8-figure women leaders gather to scale brilliantly, collaborate fearlessly, and redefine success with ease, joy, and radically supportive relationships that fuel both business and life.
Come curious, leave empowered.

Event Sponsor(s)

Serendipity Labs

Erin Ogden of Ogden Glazer + Schaefer

Join Us as a Guest! 

WHEN?

Weds, May 21, 2025

3:00 pm - 5:00 pm CST

WHERE?

Serendipity Labs, Madison, WI

TICKETS 
Members: Free
Guest Tickets: $25
GUESTS, CLICK HERE TO JOIN THE WISCONSIN HAPPIER HOUR
ALREADY A MEMBER? CLICK HERE TO JOIN THE WISCONSIN HAPPIER HOUR FOR FREE

Come for the insights. Stay for the connections. Leave with momentum. See you there! 🚀

Want to attend for free?  Become a member of The Dames today - apply now.

Can't come to this event? If you are not yet a Dame and want to stay in the loop on upcoming events, register here.